Sure Fresh Produce was founded in 1986 by a small group of farmers in Southern California that believed in their high quality vegetables. After reviewing several processing techniques, Sure Fresh Produce settled on IQF (Individually Quick Frozen) vegetables and the business set roots in Santa Maria, California.
The facility is strategically located for just-in-time processing, the key to high quality finished products.
The exceptional growth has been a combination of superior products and the efforts of a dedicated staff. Sure Fresh Produce is privileged to have a strong customer base that is a result of the company’s Vision and Values.
We process a variety of vegetables, and are a leader in the Celery and Bell Pepper markets.
As a team, with our valued, trusted and dedicated employees, we will:
- Be customer service oriented, a major player in the frozen food business.
- Sustain controlled, efficient and profitable growth.
- Be a best value supplier with consistent, dependable quality products and services.
- Meet or exceed our financial objectives through growth and efficiency.
- Be innovative and efficient in promoting product development and process improvements.
- Provide employees with safe, clean and efficient working conditions.
- Be humble and open minded.