Sure Fresh Produce is committed to providing its customers with safe, high quality produce.

About Us

Sure Fresh Produce had a humble beginning in 1986. The company was founded by a small group of farmers in Southern California that believed in their high quality vegetables. After reviewing several processing techniques, Sure Fresh Produce settled on IQF (Individually Quick Frozen) vegetables and the business set roots in Santa Maria, California.

The facility is strategically located for just-in-time processing, the key to high quality finished products.

The exceptional growth has been a combination of superior products and the efforts of a dedicated staff. Sure Fresh Produce is privileged to have a strong customer base that is a result of the company’s Vision and Values.

We process a variety of vegetables, and are a leader in the Celery and Bell Pepper markets.

Our Vision

As a team, with our valued, trusted and dedicated employees, we will:

Our Values